The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
The Truth Is Worth It: Rigor
Agency: Droga5 / New York + Furlined / Los Angeles
Client: The New York Times Category: Television & VOD / Short Form - Single
Nike Just Do It 'Dream Crazy'
Agency: Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland
Client: Nike Category: Television & VOD / Long Form - Campaign
Nike Just Do It 'Dream Crazy'
Agency: Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland
Client: Nike Category: Television & VOD / Varying Length Campaign
The Boy & The Piano
Agency: John Lewis & Partners / London + adam&eveDDB / London + Academy Films / London + MPC / London
Client: John Lewis & Partners Category: Television & VOD / Long Form - Single
Nike Just Do It 'Dream Crazy'
Agency: Wieden+Kennedy / Portland + Nike / Beaverton + Park Pictures / Los Angeles + Joint / Portland
Client: Nike Category: Television & VOD / Long Form - Single
Make Something Wonderful
Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + MPC Advertising / Los Angeles
Client: Apple Category: Television & VOD / Long Form - Single
Hope
Agency: Sra Rushmore SA / Madrid + Blur Films / Madrid
Client: International Committee of the Red Cross Category: Television & VOD / Long Form - Single
Nike JDI Dream Crazier
Agency: Wieden+Kennedy / Portland + Nike / Beaverton
Client: Nike Category: Television & VOD / Long Form - Single
Great Shows Stay With You
Agency: Droga5 / London + Somesuch & Co / London + Electric Theatre Collective / London + MPC / London
Client: Amazon Prime Video Category: Television & VOD / Long Form - Campaign
BLINK TEST
Agency: J. Walter Thompson / INDIA + J. Walter Thompson / AMSTERDAM
Client: Jimmy Nelson Foundation Category: Television & VOD / Long Form - Single
Bohemian Rhapsody
Agency: John Lewis & Partners + Waitrose & Partners / London + adam&eveDDB / London + Blink / London + Moving Picture Company / London
Client: John Lewis & Partners / Waitrose & Partners Category: Television & VOD / Long Form - Single
The Endless Ad
Agency: Wieden+Kennedy / São Paulo
Client: Old Spice Category: Television & VOD / Long Form - Single
Believe It: Solo
Agency: The Martin Agency / Richmond + Hungry Man / Los Angeles + Rock Paper Scissors / Los Angeles + The Mill / Los Angeles
Client: GEICO Category: Television & VOD / Short Form - Single
Smoooth
Agency: Wieden+Kennedy / London + Somesuch / London
Client: Lurpak Category: Television & VOD / Short Form - Single
Color Flood
Agency: MJZ / Los Angeles + Apple / Cupertino
Client: Apple Category: Television & VOD / Long Form - Single
Unlock
Agency: Apple / Cupertino + Furlined / Los Angeles + MPC / Los Angeles + Final Cut / Los Angeles
Client: Apple Category: Television & VOD / Long Form - Single
Behind the Mac
Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + Exile Edit / Los Angeles + MPC Advertising / Los Angeles
Client: Apple Category: Television & VOD / Long Form - Single
Share Your Gifts
Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + BUCK / Los Angeles
Client: Apple Category: Television & VOD / Long Form - Single
Game of Thrones White Walkers are Organizing
Agency: Arts & Letters Creative Co. / Richmond
Client: Google Chromebook Category: Television & VOD / Long Form - Single
The Seven Worlds
Agency: DDB / Paris + RSA Films / London + 75 / Paris + MPC / London
Client: Hennessy Category: Television & VOD / Long Form - Single
The Secret
Agency: Ogilvy & Mather Thailand / Bangkok
Client: Monde Nissin (Thailand) Co., Ltd. Category: Television & VOD / Long Form - Single
The Worst Song in the World
Agency: ROSAPARK / PARIS
Client: Monoprix Category: Television & VOD / Long Form - Single
Serena: Voice of Belief
Agency: Wieden+Kennedy / Portland + Nike / Beaverton
Client: Nike Category: Television & VOD / Long Form - Single
Bodybuilder
Agency: Ogilvy & Mather / Singapore + Stink Films / Shanghai + Chimney / Singapore + Fuse Adventures in Audio / Singapore
Client: Ogilvy & Mather Singapore Category: Television & VOD / Long Form - Single
Dundee: The Son of a Legend Returns Home
Agency: Droga5 / New York
Client: Tourism Australia Category: Television & VOD / Long Form - Single
The Sermon
Agency: DDB / Paris + Henry / Paris + MIKROS MPC / Paris + MPC / London
Client: Ubisoft Category: Television & VOD / Long Form - Single
Famous Cars
Agency: Publicis North America / New York + Hungry Man / New York
Client: Walmart Category: Television & VOD / Long Form - Single
The Like New Campaign
Agency: Goodby Silverstein & Partners / San Francisco + BMW of North America / Woodcliff + Elevel / San Francisco + Moving Picture Company / Los Angeles
Client: BMW of North America Category: Television & VOD / Short Form - Campaign
Escape to Football
Agency: FIG / New York + Buffalo Wild Wings / Atlanta + Biscuit Filmworks / Los Angeles + Horizon Media / New York
Client: Buffalo Wild Wings Category: Television & VOD / Short Form - Campaign
Don't Toss It J-B Weld It
Agency: TBWA\Chiat\Day / New York + Biscuit / Los Angeles
Client: J-B Weld Category: Television & VOD / Short Form - Campaign
No B.S.
Agency: Wieden+Kennedy / Portland + Joint Editorial / Portland + Anonymous Content / Culver City
Client: RXBAR Category: Television & VOD / Short Form - Campaign
Tested
Agency: Scholz & Friends / Berlin
Client: toom hardware stores Category: Television & VOD / Short Form - Campaign